Qingdao Yanrou Jewelry Co., Ltd

Company Culture

Company Culture

1、 Cultural cornerstone: Eternal commitment guided by light

We believe that every gemstone seals the secret language of the earth for billions of years. Since its establishment in 2010, Yanrou Jewelry has always adhered to the original intention of "condensing the radiance of heaven and earth, shaping the beauty of humanity", transforming geological wonders into eternal symbols that carry emotions. In the digital wave sweeping through 2025, we will redefine contemporary jewelry culture with a double helix model of "traditional craftsmanship x digital aesthetics" - the collision of laboratory cultivated diamonds and millennium chiseling techniques, the symbiosis of 3D printing technology and manual inlay. It is this philosophy of opposition and unity that has forged our unique cultural genes.


2、 Three dimensional cultural pillar

Craftsman's spiritual dimension

The universe between millimeters is our ultimate pursuit of craftsmanship. Each piece of work must undergo 37 processes of quality inspection, and the embedding error must be strictly controlled within 0.1mm. Establish the "Intangible Cultural Heritage Craftsman Residency Program" and hire Palace Museum cultural relic restorers as technical consultants to ensure the complete inheritance of 12 traditional crafts such as filigree and chiseling.


Aesthetic innovation dimension

Establish the "Future Jewelry Laboratory" and jointly build a digital art research and development center with the Central Academy of Fine Arts. The "AI Emotion Customization System" launched in 2024 can convert customers' emotional fluctuations into exclusive patterns through EEG analysis. The monthly "Young Designer Spark Program" has incubated popular series such as "Quantum Dunhuang" and "Cyber Ruyi".


Value transmission dimension

Pioneering the "Gem Passport" traceability system, recording the entire lifecycle from the mining area to the counter. Every year, 3% of the net profit is invested in the "Rural Art Education Revitalization Project" and the first "Ethnic Minority Craft Gene Bank" is established in Nujiang Prefecture, Yunnan Province.


3、 Cultural Practice System

Employee growth: Implement a "dual teacher system" training (1 master craftsman+1 digital designer)


Customer interaction: offering immersive experiences such as "jewelry anatomy classes"


Industry Leadership: Release of the '2025 Sustainable Jewelry Development White Paper'


We regard each piece of work as a container of light that transcends time and space, using the momentary heartbeat of metal solidification to allow the gemstone to express its unfinished confession. This is not only a cultural declaration of Yanrou Jewelry, but also a three-dimensional annotation of a better life.


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kewang0719@gmail.com